Wine label design, brand identity and naming for Frágma, a grape ale beverage introduced in Baja California, Mexico. Commissioned work for a group of 4 passionate experts on the wine, beer and food industry.

'Frágma' translated in greek meaning 'rompeolas' or breakwater. The naming process was to come up with a concept that would represent its context and the essence of the beverage: beer and wine blended together.